New ad campaign aims to build image of university
February 4, 2015
Filed under Boston, Campus, News
In the heart of Boston, Suffolk University has been ranked by the Princeton Review among the best colleges and business schools in the country, and is among “Boston’s Global Top 5.” The university’s new advertisement campaign was set in motion to not only accentuate its positive image, but to...
Vague emails won’t pique students’ interest
November 19, 2014
Filed under Opinion
By Colleen Day As students, we are constantly being asked to model. Whether it is in the classroom to put our intelligence on display, or on the athletic field to execute plays from practice, we are modeling. So, when Suffolk University’s Office of Marketing and Communications asks us to parti...
Suffolk education helps Alum achieve dream job
September 27, 2013
Filed under Boston, Campus, News
A bachelor’s degree from Suffolk University is the goal of more than 5,000 students. Landing a position in one’s chosen field is an obstacle facing students many today. For Suffolk University Alumnus Ana Nichols, this is finally becoming a reality. A member of the Class of 2010, Nichols graduated...
Social media expert Dan Schawbel speaks on personal branding
October 26, 2011
A career Week 2011 signature event took place yesterday at the Sawyer Business School. The keynote address, “Establishing Your Personal Brand with Employers,” was given by Dan Schawbel, a social media expert recognized by The New York Times as a personal branding guru and listed as one of Inc. Magazine’s...
Marketing minor complements CAS
April 7, 2011
A new option to minor in marketing has been designed uniquely for College of Arts and Sciences (CAS) students, allowing them to skip the management requirement and instead take the core Principles of Marketing course. The structure involves that core principles class in addition to three marketing electives. The...
Executive on marketing, research
April 5, 2011
Last Wednesday, Rick Ruffolo joined visited Suffolk University to present “Using Marketing Research to Create Winning Products and Brands” as part of Suffolk’s speaker series. Ruffolo is a seasoned executive with more than 20 years of experience providing growth and profit for top consumer brands...
Suffolk moves in the loop with social-mediacs
February 23, 2011
Filed under Boston, Campus, Featured Stories, News
Suffolk joined the social media revolution on Friday when the Sawyer Business School’s Marketing Department presented Bridging the Gap, a one-day conference dubbed “a mash-up of academic frameworks and business applications” by its organizers. Business leaders, marketers and academic expert...
