Your School. Your Paper. Since 1936.

The Suffolk Journal

Your School. Your Paper. Since 1936.

The Suffolk Journal

Your School. Your Paper. Since 1936.

The Suffolk Journal

Suffolks negative ads miss the point

Suffolk’s negative ads miss the point

Heather Rutherford September 17, 2014

As the school welcomes Dr. Norman Smith, the new president has said goodbye to the university’s marketing campaign set in place by former president James McCarthy with the advertising company Devito/Verdi. The...

An ad Devito/Verdi created for Mount Sinai Hospital in New York
(Photo courtesy of Suffolk University)

Suffolk enters new advertising partnership

Thalia Yunen February 12, 2014

While Suffolk is a university, it is also a business. One that, like all others, relies on name and brand recognition. In this case, “business” narrowly refers to attracting prospective students and...

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